The First Step in the Perceptual Process Involves Bringing Some

question 135

Multiple Choice

The first step in the perceptual process involves bringing some stimulus within the proximity of a consumer so that it can be sensed by one of the five human senses. What is the term for this step?

• A) attention
• B) exposure
• C) comprehension
• D) learning

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Definitions:

Johari Window

A model used to improve understanding between individuals within a team or group, highlighting self-awareness and mutual understanding by dividing personal awareness into four areas: open, hidden, blind, and unknown.

Self-description

The way an individual describes or perceives themselves, often reflecting their beliefs, attitudes, and values.

Discussion

The act of talking about something with another person or a group in order to exchange ideas or opinions.

Openness

The willingness to consider new ideas, experiences, and information, often characterized as a dimension of personality.