What Occurs in the Process of Selective Distortion

question 126

Multiple Choice

What occurs in the process of selective distortion?

• A) Marketers manipulate information to influence consumers.
• B) Consumers form opinions about one brand over another based on the information provided by marketers.
• C) Marketers determine the minimum strength of stimulus necessary to influence a consumer.
• D) Consumers interpret information in ways that are biased by their previously held beliefs.

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Definitions:

Autonomic Responses

Involuntary reactions of the autonomic nervous system to stimuli, including changes in heart rate, respiration, and digestion.

Lie-detector Test

A procedure that attempts to determine if a person is telling the truth by measuring physiological responses such as blood pressure, pulse, and sweating.

Anger Diary

A self-help tool for identifying and understanding patterns and triggers of anger, used to develop strategies for managing anger responses.

Physiological Variables

Biological measurements that can change in response to internal and external conditions, such as heart rate, blood pressure, and hormone levels.