One Way Marketers Are Dealing with the Declining Effectiveness of Traditional

question 127

Multiple Choice

One way marketers are dealing with the declining effectiveness of traditional advertising due to technology such as digital video recorders allowing viewers to zoom past commercials is to get their products integrated into television programs. In some shows, for example, actors are seen driving a Toyota Prius or drinking a Pepsi. What is the term for this practice?

• A) subliminal advertising
• B) product placement
• C) product orientation
• D) subliminal integration

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Definitions:

Analytical Intelligence

The ability to analyze, evaluate, critique, and logically reason through problems and situations.

WAIS-III

The Wechsler Adult Intelligence Scale-Third Edition, a commonly used test for assessing adult and adolescent intelligence.

WISC-IV

An abbreviation for the Wechsler Intelligence Scale for Children - Fourth Edition, a widely used test designed to measure the intelligence of children ages 6 to 16.

Creativity

The capacity to generate unique and novel concepts, or to create something innovative or creative.