One Way Marketers Are Dealing with the Declining Effectiveness of Traditional

question 127

Multiple Choice

One way marketers are dealing with the declining effectiveness of traditional advertising due to technology such as digital video recorders allowing viewers to zoom past commercials is to get their products integrated into television programs. In some shows, for example, actors are seen driving a Toyota Prius or drinking a Pepsi. What is the term for this practice?

• A) subliminal advertising
• B) product placement
• C) product orientation
• D) subliminal integration

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Definitions:

Capital Gains

The profit earned from the sale of an asset or investment when the selling price exceeds the original purchase price.

Marginal Tax Rates

The rate at which your last dollar of income is taxed, indicative of the tax bracket in which your income falls.

Provincial Tax Brackets

The tax rates assigned to various income levels within a specific province, determining the amount of tax payable by residents.

Tax Difference

The discrepancy between tax rates, credits, and deductions in different jurisdictions or between different types of income.