What Is the Just Meaningful Difference (JMD)

question 75

Multiple Choice

What is the just meaningful difference (JMD) ?

• A) the smallest amount of change in a stimulus that would influence consumer consumption and choice
• B) the difference between the initial stimulus intensity and the increase or decrease in intensity that is relevant to a consumer
• C) how much stronger one stimulus has to be relative to another so that someone can notice that the two are not the same
• D) how a consumer's initial bias will influence the effectiveness of changing the intensity of a stimulus

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Definitions:

Attribution Of Fault

The process of assigning blame or responsibility for an event or action, often studied in social psychology and legal contexts.

Dehumanization

A psychological process that demeans and objectifies individuals or groups, stripping them of their humanity.

Authoritarian Personality

A personality type characterized by rigid adherence to conventional values, submission to authority figures, and aggression toward those perceived as subordinate or outsider.

Victim Dehumanization

The psychological process of depriving a person or group of positive human qualities, often to justify harm or maltreatment.