Researchers for One Company Are Interested in Examining a Combination

question 67

Multiple Choice

Researchers for one company are interested in examining a combination of consumer traits and the total effect of the collection of traits in influencing consumers to purchase their products instead of focusing on one particular trait. These researchers believe that the prediction of individual behaviour will be stronger by using this approach. What is the term for this approach?

• A) nomothetic perspective
• B) multidimensional perspective
• C) universal approach
• D) multiple-trait approach

---

Definitions:

Expected Return

The anticipated amount of returns an investment is expected to generate, calculated as a weighted average of possible returns, based on their probabilities.

Risk-free Rate

The theoretical return on an investment with zero risk, often represented by the yield on government securities like U.S. Treasury bills.

Real Estate

Property consisting of land or buildings, and anything affixed to the land, that has economic value.

Mutual Fund Shares

Units of ownership in a mutual fund, offering investors a proportionate stake in the fund's portfolio and its income.