Which Term Refers to the Finding That Consumers Will Prefer

question 57

Multiple Choice

Which term refers to the finding that consumers will prefer an object to which they have been exposed compared to one to which they have not been exposed?

• A) mere exposure effect
• B) just meaningful difference
• C) subliminal effect
• D) selective distinction

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Definitions:

Encoding

The process of converting information into a form that can be stored in memory.

Active System

An active system refers to any system that requires energy input to operate and can respond dynamically to changes in its environment.

Memory

The cognitive process of encoding, storing, and retrieving information from the past.

Neural Messages

Electrical and chemical signals transmitted by neurons to communicate information throughout the body and brain.