A Car Company Decides to Use a Bright Red Vehicle

question 117

Multiple Choice

A car company decides to use a bright red vehicle in its advertisements as opposed to a white one. Which factor is being used to gain consumers' attention?

• A) intense stimuli
• B) contrast
• C) involvement
• D) surprising stimuli

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Definitions:

Monthly Mortgage

The regular payment made to a lender by a borrower for the purchase of real estate, typically consisting of both principal and interest components.

Spending Habits

Patterns or behaviors related to how individuals or households allocate their money for purchases, savings, and other expenditures.

Utilities Bill

A monthly statement that charges individuals or businesses for the consumption of services like water, electricity, gas, and sewage.

House Colour

The chosen paint or external finish of a residential building's exterior.