What Message Source Characteristic Is Colgate Using When They Have

question 70

Multiple Choice

What message source characteristic is Colgate using when they have a dentist help promote their toothpaste?

• A) likeability
• B) supportiveness
• C) attractiveness
• D) expertise

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Definitions:

In-person Meetings

Face-to-face gatherings where participants engage in live communication in the same physical location.

Responsible Leader

A leader who is accountable for their actions and decisions, and considers the impact of these on others.

Meeting Achievements

The successful outcomes or goals reached during a meeting.

Dominates Meeting

Refers to an individual or topic that significantly influences or controls the direction and discussion of a meeting, often overshadowing other participants or matters.