Which Statement Does NOT Accurately Summarize the Physical Characteristics of a Message

question 71

Multiple Choice

Which statement does NOT accurately summarize the physical characteristics of a message?

• A) Generally speaking, the greater the movement, the larger the picture, or the louder the sound, the more likely a consumer is to attend and comprehend something from a message.
• B) Colour affects the likelihood of gaining a consumer's attention, but it rarely has an impact on comprehension.
• C) Consumers derive meaning from both the actual text of a message and the visual presentation of the message, such as font styles.
• D) Consumers display greater recall of an intended message when information is presented in intervals rather than in sequence.

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Definitions:

Chi-square Statistic

A statistical measure used to determine if there is a significant difference between the expected frequencies and the observed frequencies in one or more categories.

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The act of using corrective lenses mounted in frames that rest on the face to improve vision or protect the eyes.

Approval Rating

A measure, often expressed as a percentage, indicating the level of public support or approval for a person, policy, or institution.

Scientific Poll

A methodological survey designed to represent the opinions or behaviors of a larger population, typically employing random sampling to minimize bias.