Which Message Source Characteristic Refers to the Amount of Knowledge

question 41

Multiple Choice

Which message source characteristic refers to the amount of knowledge that a source is perceived to have about a subject?

• A) congruity
• B) expertise
• C) trustworthiness
• D) intelligence

---

Definitions:

Basic Techniques

Fundamental methods or procedures used in a particular field of activity or practice.

Handling Objections

A sales and negotiation technique that involves addressing and overcoming doubts or concerns expressed by a potential customer.

Presentation Stage

The phase in the selling process where the product or service is demonstrated or presented to the potential buyer.

Qualified Prospect

A potential customer who has been analyzed and deemed to have the interest, income level, and authority to purchase a product or service.