Some Advertisements for Prescription Drugs Use Doctors as Their Spokesperson

question 45

Multiple Choice

Some advertisements for prescription drugs use doctors as their spokesperson. Consumers perceive these doctors to have a substantial amount of knowledge about health. Which source characteristic does this represent?

• A) expertise
• B) congruity
• C) likeability
• D) priming

---

Definitions:

Chemoreceptors

Sensory receptors that detect chemical stimuli, either from the environment or within the body, and transmit this information to the nervous system.

Proprioceptors

Sensory receptors, found chiefly in muscles and tendons, that detect the motion or position of the body or a limb by responding to stimuli originating within the organism.

Glutamate

An important neurotransmitter in the brain that plays a key role in cognitive functions such as learning and memory.

Interneurons

Neurons that transmit signals between other neurons, especially as part of a reflex arc in the central nervous system.