What Term Refers to the Thoughts That Further Reinforce a Message

question 125

Multiple Choice

What term refers to the thoughts that further reinforce a message?

• A) support arguments
• B) congruent arguments
• C) synergistic thoughts
• D) consistent thoughts

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Definitions:

Trade Dress

The visual appearance of a product or its packaging that signifies the source of the product to consumers, which can be protected under trademark law against unauthorized use.

Overall Appearance

The general outward look or impression that something or someone presents.

Product Placement

An advertising strategy that involves placing branded goods or services within the context of a selected media content, often subtly to blend with the environment.

Patent

An exclusive legal right granted to an inventor for a fixed period of time, to make, use, and sell an invention.