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What message source characteristic is Colgate using when they have a dentist help promote their toothpaste?
Organizational Culture
The shared values, beliefs, and practices that influence how organizational members behave.
Culture Change
A significant shift in the beliefs, values, customs, and practices of a community or organization over time.
Strong-Culture Perspective
A viewpoint that emphasizes the importance of a cohesive and well-defined organizational culture for its success and effectiveness.
Organizational Culture
The collective norms, ideals, and customs that define an organization and affect the conduct of its members.
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