What Message Source Characteristic Is Colgate Using When They Have

question 70

Multiple Choice

What message source characteristic is Colgate using when they have a dentist help promote their toothpaste?

• A) likeability
• B) supportiveness
• C) attractiveness
• D) expertise

---

Definitions:

Inconsistent

Describes a condition of being in conflict, having statements or beliefs that cannot all be true at the same time.

Main Connective

The logical element in a combined statement responsible for defining the truth value of the statement as a whole.

Atomic Components

Fundamental parts or elements that cannot be broken down further into simpler constituents within a particular context or framework.

Tautological Consequent

A conclusion in a deductive argument that is true by definition or is logically unavoidable.