Which Statement Does NOT Accurately Describe Message Receiver Characteristics

question 73

Multiple Choice

Which statement does NOT accurately describe message receiver characteristics?

• A) Intelligent, well-educated consumers are more likely to accurately comprehend a message than are less-intelligent or less-educated consumers.
• B) Highly involved consumers tend to pay more attention to messages and exert more effort in comprehending messages.
• C) Consumers tend to like the familiar, but high levels of familiarity may actually reduce comprehension.
• D) Left-brain-dominant consumers tend to be visual processors and favour images for communication.

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Definitions:

Utility Function

A mathematical representation of how a consumer derives satisfaction from consuming different quantities of goods and services.

Optimum Point

The most advantageous position or condition that can be achieved in a given circumstance or under certain parameters.

Frozen Yogurt

A dessert made from yogurt and sometimes other dairy products that is frozen and has a taste and texture similar to ice cream.

Indifference Map

A graphical representation of different bundles of goods between which a consumer is indifferent.