A Consumer in a Bad Mood Tends to Judge Things

question 110

Multiple Choice

A consumer in a bad mood tends to judge things negatively. Which term best describes the situation when the value of a target, such as a product, is influenced in a consistent way by one's mood?

• A) affect-based judgments
• B) situation involvement
• C) visceral responsiveness
• D) mood-congruent judgments

---

Definitions:

Practice

The repeated exercise or application of an activity or skill to acquire or maintain proficiency in it.

Effective

Achieving desired outcomes or goals with efficiency, often denoting success in accomplishing tasks or objectives.

Creativity

The use of imagination or original ideas to create something; inventiveness.

Types Of Decisions

Decisions can be categorized based on complexity, urgency, and impact, such as strategic, tactical, operational, and routine decisions.