Examlex
Define cognitive appraisal theory and name and describe the four types of cognitive appraisals relevant for consumer behaviour.
Competitive Advantage
Refers to the unique edge a business has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.
Strategic Management Process
A comprehensive approach to planning, executing, monitoring, and adapting strategies that guide an organization in maintaining competitive advantage.
Strategy
A comprehensive plan guiding resource allocation to achieve long-term organization goals.
Lack of Participation Error
A situation in decision-making processes where not all relevant parties are included, which can lead to suboptimal outcomes and reduced acceptance of decisions.
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