Juan Is a Consumer Researcher Interested in Understanding the Complexity

question 45

Multiple Choice

Juan is a consumer researcher interested in understanding the complexity of each individual consumer. He focuses on the total person and the uniqueness of his or her psychological makeup instead of on individual traits or how they can be studied across multiple consumers. Which perspective is Juan embracing?

• A) multifaceted
• B) nomothetic
• C) idiographic
• D) universal

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Definitions:

Monocotyledones

Also known as monocots, a group of flowering plants characterized primarily by having one embryonic seed leaf.

Anthophyta

The division of plants that includes all flowering plants, characterized by the production of flowers and seed-containing fruits.

Homologous Structures

Anatomical features in different species that are similar due to evolutionary origin, indicating a common ancestor.

Wing

A limb adapted for flight or gliding, found in birds, bats, insects, and some extinct dinosaurs, with structures varying widely among species.