Which Approach States That a Source Feature Is Most Effective

question 39

Multiple Choice

Which approach states that a source feature is most effective when it is paired with relevant products?

• A) source credibility
• B) matchup hypothesis
• C) congruency theory
• D) consistency theory

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Definitions:

Warranty

A guarantee provided by a seller regarding the quality, performance, or condition of a product.

Gramm-Leach-Bliley Financial Modernization Act

A law enacted in 1999 that aims to regulate the collection, disclosure, and protection of consumers' personal financial information by financial institutions.

SEC

The U.S. Securities and Exchange Commission, a federal agency responsible for enforcing federal securities laws and regulating the securities industry.

FTC

The Federal Trade Commission, a U.S. federal agency tasked with protecting consumers and promoting competition.