Which Self-Concept Represents the Image That a Consumer Would Like

question 124

Multiple Choice

Which self-concept represents the image that a consumer would like others to have about him or her?

• A) actual self
• B) ideal social self
• C) possible self
• D) extended self

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Definitions:

Persuading

The act of convincing someone to do or believe something through reasoning or the use of persuasion.

Uncovering

The process of discovering, revealing, or making known previously hidden, obscured, or unknown information or insights.

FedEx

An American multinational delivery services company known for its overnight shipping service and pioneering a system that could track packages and provide real-time updates on package location.

Customer Value Proposition (CVP)

An offering by a company that summarizes why a consumer should buy a product or use a service, highlighting the unique value it provides.