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Which Term Refers to the Process of Following Changes in Consumer

question 36

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Which term refers to the process of following changes in consumer attitudes over time?


Definitions:

Perceived Risk

The potential for loss or adverse outcomes that consumers believe may result from a purchase decision or certain behavior.

Utility

In economics, the satisfaction or benefit derived by consumers from consuming a good or service.

Shopping Experience

The totality of a customer's interactions and perceptions about purchasing goods or services at a retail or online store.

Utilitarian

Pertaining to or advocating the philosophy that actions are right if they are useful or for the benefit of a majority.

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