Nina Is Attempting to Change Consumers' Attitudes Toward Her Restaurant

question 79

Multiple Choice

Nina is attempting to change consumers' attitudes toward her restaurant by promoting the fact that her restaurant serves only organic food, because she learned through market research that consumers did not believe that her restaurant did this and that this is important to consumers. According to the attitude-toward-the-object approach, what is Nina attempting to change to enhance consumers' attitudes toward her restaurant?

• A) consumer involvement
• B) evaluations of product attributes
• C) beliefs
• D) motivations to comply

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Definitions:

Summarizing

The act of presenting the main points or essence of a text or speech in a concise form.

Credit

Recognition or acknowledgment for someone's contributions or the ability to borrow money or resources with the promise of repayment.

Translating

The process of converting written or spoken content from one language into another, ensuring the message is accurately conveyed.

Condense Meaning

The process of making information more concise and straightforward while retaining its essential points.