The Attitude-Toward-The-Object (ATO) Model Proposes That Three Key Elements Must

question 80

True/False

The attitude-toward-the-object (ATO) model proposes that three key elements must be assessed to understand and predict a consumer's attitude: affect, behaviour, and cognition.

---

Definitions:

Unilateral Mistake

A legal term describing a situation where only one party to a contract is mistaken about a basic assumption on which the contract is based.

Innocent Misrepresentation

A false statement made without knowledge of its falsity, not intended to deceive, which can lead to a contract being voided if relied upon by the other party.

Rescission

The legal remedy of canceling, terminating, or annulling a contract and restoring the parties to their original positions as if the contract had never been made.

Compensatory Damages

Financial compensation awarded to a plaintiff to cover losses or injuries that have been directly caused by the actions of the defendant.