According to the Elaboration Likelihood Model, Which Route to Persuasion

question 48

Multiple Choice

According to the elaboration likelihood model, which route to persuasion will be followed when a consumer is not involved with a message or lacks the motivation or ability to process information?

• A) central
• B) peripheral
• C) secondary
• D) incongruent

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Definitions:

Frequency

A measure of how often the target market has been exposed to a promotional message during a specific time period.

Target Market

A specific group of consumers identified as the recipients of a particular marketing campaign or message, based on shared characteristics.

Graphic Display

The visual presentation of information and data through diagrams, charts, maps, and other graphical elements to facilitate understanding.

Internet Advertising

A form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers.