Which Component of Attitude Is Exemplified by the Statement "I

question 6

Multiple Choice

Which component of attitude is exemplified by the statement "I always buy Honda automobiles"?

• A) affective
• B) cognitive
• C) behaviour
• D) hedonic

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Definitions:

Jury Tests

Research methods involving groups of people who evaluate a product, service, concept, or advertising campaign before it is launched to the public.

Advertising Strategies

Planned approaches used by businesses to communicate with consumers, promote products, and achieve marketing objectives.

Pretests

Tests conducted before an advertisement is placed in any medium to determine whether it communicates the intended message or to select among alternative versions of the advertisement.

Advertisements

The activity or profession of producing information for promoting the sale of commercial products or services.