Which Theory of Persuasion Proposes That Consumers Compare Incoming Information

question 58

Multiple Choice

Which theory of persuasion proposes that consumers compare incoming information to their existing attitudes about a particular object or issue?

• A) elaboration likelihood
• B) social judgment
• C) mood-congruence
• D) balance

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Definitions:

HR Demand

Refers to the quantity and quality of human resources that an organization requires to meet its operational objectives.

Trend Analysis

The practice of collecting information and attempting to spot a pattern, or trend, in the information.

Simple Regression

A statistical method used to model the relationship between a single independent variable and a dependent variable.

Independent Variable

In statistical analysis, a variable that is manipulated to determine its effects on a dependent variable.