Baby Boomers Are Important to Marketers Because Many Have Saved

question 109

True/False

Baby Boomers are important to marketers because many have saved significant sums of money for retirement and plan to enjoy good times well into their elderly years.

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Definitions:

Statistically Significant

A determination that a result is unlikely to have occurred by random chance, indicating a meaningful difference or relationship in data.

Gender

A social and cultural construct related to the behaviors, roles, expectations, and activities considered appropriate for males and females in a society.

Effect Size

Effect size is a quantitative measure used in statistics to describe the magnitude of the difference between two groups in an experiment or study.

Large

Describing something of significant size, extent, or capacity.