In Constructing a Television Advertisement, Henry Does Not Know If

question 25

Multiple Choice

In constructing a television advertisement, Henry does not know if he should put the information about his fragrance company's new cologne near the beginning or the end of the commercial. What issue is he dealing with?

• A) medium appeal
• B) message appeal
• C) message effect
• D) serial position effect

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Definitions:

Land-Abundant

A description of a country or region that has a large amount of land available for agriculture or development relative to other inputs.

Urbanized

Characterized by or pertaining to regions that are densely populated with humans and typically have a lot of developed infrastructure.

Heckscher-Ohlin Model

An economic theory that explains international trade in terms of differences in the relative endowments of factors of production among nations, suggesting that countries will export goods that make intensive use of locally abundant factors.

Comparative Advantage

The ability of an individual, company, or country to produce a good or service at a lower opportunity cost than competitors.