The Attitude-Toward-The-Object (ATO) Model Proposes That Three Key Elements Must

question 80

True/False

The attitude-toward-the-object (ATO) model proposes that three key elements must be assessed to understand and predict a consumer's attitude: affect, behaviour, and cognition.

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Definitions:

Life-Change Unit

A measurement used in assessing stress levels, quantifying the stress of different life events in terms of their impact on an individual's health.

Fight-or-Flight Response

A physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival.

Rattle Snake

A venomous snake, known for the characteristic rattle at the end of its tail, commonly found in the Americas.

Negative Affectivity

A tendency to experience aversive (intensely disliked) emotional states; predisposition to experience emotional stress that includes feelings of nervousness, tension, and worry.