According to the ELM, If a Consumer Is Highly Involved

question 27

True/False

According to the ELM, if a consumer is highly involved with a message, the peripheral route to persuasion will be followed.

---

Definitions:

Meat Powder

A substance used by Ivan Pavlov in his classical conditioning experiments as an unconditioned stimulus to elicit salivation in dogs.

Taste Cue

A sensory signal related to food that can trigger specific eating behaviors or preferences.

X-Rays

A form of electromagnetic radiation that is used in medical imaging to produce images of the inside of the body.

Garcia and Koelling

Refers to researchers who conducted experiments on taste aversion learning, demonstrating that animals could learn to avoid foods that made them sick.