Which Theory's Basic Premise Is That Consumers Are Motivated to Maintain

question 14

Multiple Choice

Which theory's basic premise is that consumers are motivated to maintain perceived consistency in the relations found in mental systems?

• A) balance theory
• B) consistency theory
• C) congruency theory
• D) theory of reasoned action

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Definitions:

Initiative

The ability to assess and initiate things independently, often leading to the undertaking of new projects or actions.

Perceptual Development

Refers to the process by which individuals learn to make sense of sensory input, allowing them to interpret and understand the world around them.

Fixation Time

The amount of time spent looking at a visual stimulus.

Visual Stimulus

Any external object or event that is seen and which can influence a person's behavior or emotions.