Explain How the Behavioural Intentions Model Differs from the Attitude-Toward-The-Object

question 44

Essay

Explain how the behavioural intentions model differs from the attitude-toward-the-object (ATO) model.

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Definitions:

Service-Product Continuum

A concept that describes the range between a pure service and a pure product, illustrating how most market offerings consist of a mix of both elements.

Doctor's Office

A medical facility where doctors diagnose and treat illnesses, offer health consultations, and provide preventive care.

Heterogeneous

Comprised of varying elements or components that differ from one another; varied in nature or substance.

Service-Product Continuum

is a concept that illustrates a range extending from pure service to pure product, showing that most market offerings consist of a mix of both.