According to the Elaboration Likelihood Model (ELM), Which Term Refers

question 130

Multiple Choice

According to the elaboration likelihood model (ELM) , which term refers to information found in automobile advertisements such as safety ratings and fuel efficiency?

• A) central cue
• B) primary cue
• C) relevant cue
• D) peripheral cue

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Definitions:

Cultural Context

The arrangement of bodily signals, surrounding stimuli, and unspoken comprehension that transmit significance among two individuals from the identical culture.

Communication Portal

A digital platform that facilitates the exchange of information and messages among users.

Same Culture

Referring to a group of people who share common cultural characteristics, traditions, languages, or practices.

Encoded

The process of converting information or data into a specific format for efficient transmission or storage.