By Serving the Markets That Grew Up Playing in the Playgroups

question 90

True/False

By serving the markets that grew up playing in the playgroups and eating Happy Meals, McDonald's has shifted from looking at markets based on their age to one where they are capitalizing on a cohort group.

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Definitions:

Industry Trends

Patterns and shifts in the market or industry behavior that demonstrate the general direction in which something is developing or changing.

Salesforce Einstein

An artificial intelligence technology developed by Salesforce to enhance CRM (Customer Relationship Management) tasks through predictive analytics and machine learning.

Third-party Solution

Refers to a product or service provided by a company other than the one that originally created or manufactured the primary product or platform.

NFC

Short for Near Field Communication, a set of communication protocols that enable two electronic devices to establish communication when they are within 4 cm of each other.