Which Term Refers to the Relatively Tangible Human Characteristics That

question 126

Multiple Choice

Which term refers to the relatively tangible human characteristics that describe consumers, such as age, ethnicity, sex, occupation, income, and religion?

• A) demographics
• B) psychographics
• C) identifiers
• D) discriminators

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Definitions:

Bias

A tendency to lean in a certain direction, often to the detriment of an open-minded assessment, stemming from personal judgement, experience, or preference.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.

Availability Heuristic

A cognitive shortcut that relies on immediate examples that come to a person’s mind when evaluating a specific topic, concept, method, or decision.

Base Rate Fallacy

The tendency to ignore or underestimate statistical generalizations or probabilities in the evaluation of risks or likelihoods, often focusing on specific examples or narratives instead.