Cluster Analysis Is Used to Understand the Attributes That Guide

question 32

True/False

Cluster analysis is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives.

---

Definitions:

Postconventional Morality

The highest stage in Kohlberg's model of moral development, in which individuals make ethical decisions based on universal principles of justice and rights.

Kohlberg

Refers to Lawrence Kohlberg, a psychologist known for his theory of moral development.

Investigative Commitment

refers to a deep and systematic engagement in exploring or examining a subject or phenomenon to gain insights or find answers.

Foreclosure Stage

A term from Erikson's theory of psychosocial development, indicating a period where an individual prematurely commits to an identity without adequately exploring alternatives.