Cluster Analysis Is Used to Understand the Attributes That Guide

question 32

True/False

Cluster analysis is used to understand the attributes that guide preferences by having consumers compare products across levels of evaluative criteria and the expected utility associated with the alternatives.

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Definitions:

Pitch

The perception of how high or low a sound is, fundamentally related to the frequency of the sound wave.

Brightness And Loudness

Terms describing the perception of the intensity of light and sound, respectively, with brightness relating to visual perception and loudness to auditory perception.

Colour And Timbre

Attributes of sound and light; color refers to the visual property determined by wavelength, and timbre to the quality of a sound that distinguishes different types of sound production.

Frequency And Wavelength

Characteristics of waves, where frequency is the number of cycles per second, and wavelength is the distance between consecutive peaks of a wave.