Which Type of Analysis Develops a Profile of a Consumer

question 118

Multiple Choice

Which type of analysis develops a profile of a consumer group based on tangible social characteristics such as age and income?

• A) demographic
• B) cluster
• C) descriptive
• D) psychographic

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Definitions:

Parity Concept

A principle aiming to ensure equivalence, such as purchasing power parity in currencies, which suggests equal purchasing power for different currencies in their home countries.

Economic Rationale

The reasoning behind economic behaviors and decisions, based on the principles of costs, benefits, and economic efficiency.

Overproduction

The situation where more goods or services are produced than are demanded, causing prices to drop or resources to be wasted.

European Community

The European Community was a regional organization aimed at integrating its member states economically and politically, serving as a precursor to the European Union.