India's Population Is Over One Billion, but Many Live on Less

question 51

Multiple Choice

India's population is over one billion, but many live on less than $2 per day. That hasn't dissuaded some Western companies, though, because the sheer number of poor consumers can still provide a market opportunity. So some companies have created products to meet the needs of this large group at a very low cost to consumers. For example, Dannon created yogurt treats that are just a mouthful and sells them for pennies. Those pennies have the potential to add up to substantial dollars due to the large number of poor consumers targeted. Which term describes this large number of poor consumers?

• A) underserved market
• B) bottom of the pyramid
• C) secondary market
• D) majority market

Understand the concept, process, and importance of exit interviews and involuntary turnovers.

Identify and differentiate between core and non-core business tasks and decisions on outsourcing.

Understand key management theories including Management by Objectives (MBO) and goal-setting theory.

Comprehend Maslow’s hierarchy of needs and its application to motivation.

---

Definitions:

Ability to Concentrate

The capacity to focus one's attention on a specific task or subject matter for an extended period.

Herman Ebbinghaus

A German psychologist known for his pioneering work on memory and learning processes.

Depth Perception

The ability to perceive the world in three dimensions and judge the distance of objects.

Asymmetric Functioning

Asymmetric Functioning involves non-equal or unbalanced activity or processes within the brain or between different parts of an organism's body or behavior.