Which Type of Reference Group Influence Occurs When Consumers Conform

question 121

Multiple Choice

Which type of reference group influence occurs when consumers conform to group expectations to receive a reward or avoid punishment?

• A) hedonic
• B) utilitarian
• C) informational
• D) conformational

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Definitions:

Born

Coming into existence by birth.

Intersex

Intersex is a term used to describe individuals born with reproductive or sexual anatomy that doesn’t fit typical definitions of male or female.

Pyriform Cortex

A region of the brain associated with the processing of olfactory (smell) information, part of the cerebral cortex.

Smell Perception

Smell perception involves the detection and identification of chemical substances in the air by the olfactory system, leading to the sense of smell.