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Some Marketers Have Employees Use Fake Identities in Blog Posts

question 127

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Some marketers have employees use fake identities in blog posts and have them write positive product reviews in an attempt to influence consumers. Consumers participating in the blog are not aware that these are covert attempts to influence them. What this frowned-upon marketing technique known as?


Definitions:

Occupational Safety and Health Act

U.S. legislation established to ensure employer and worker efforts to reduce workplace hazards and implement health and safety programs.

Protective Clothing

Clothing designed to protect the wearer's body from injury or infection, often used in jobs with exposure to hazardous materials.

Welder

A skilled tradesperson who joins metal parts together using various welding techniques.

Protective Goggles

Eyewear designed to safeguard the wearer's eyes from hazardous substances, impacts, or light.

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