Which Type of Evaluation Do Consumers Use to Evaluate Products

question 4

Multiple Choice

Which type of evaluation do consumers use to evaluate products based on the overall feeling that is evoked by the alternative?

• A) attribute-based
• B) feature-based
• C) benefit-based
• D) affect-based

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Definitions:

Moral Principles

Fundamental beliefs and values that guide individuals in determining what is right and wrong behavior.

Legal Doctrine

A framework, set of rules, procedural steps, or test, often established through precedent in the legal system, used to guide the outcome of court cases.

Political Process

The methods and procedures involved in the operation of government and the enactment of policy, including election campaigns, legislative proceedings, and public administration.

Arbitrary and Capricious Terms

Describes actions or decisions made without reasonable justification, in an unpredictable manner.