Which Term Refers to Consumers Who Have Great Influence on the Behaviour

question 29

Multiple Choice

Which term refers to consumers who have great influence on the behaviour of others relating to product adoption and purchase because of their knowledge about specific products or services?

• A) primary influencers
• B) product innovators
• C) informational leaders
• D) opinion leaders

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Definitions:

Cash Flows

Cash flows denote the overall volume of cash and cash-equivalents moving in and out of a company.

Sunk Costs

Expenses that have already been incurred and cannot be recovered, and should not affect future decision-making.

Project Evaluation

Project evaluation involves assessing the viability, cost-effectiveness, and potential return on investment of a project through various analytical techniques.

Cash Flows

The total amount of money being transferred into and out of a business, representing the operational, investing, and financing activities.