Which Term Refers to the Person Who Controls Information Flow

question 141

Multiple Choice

Which term refers to the person who controls information flow into the household regarding purchase decisions?

• A) decision maker
• B) gatekeeper
• C) purchaser
• D) opinion leader

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Definitions:

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a data set, giving more weight to some numbers than others.

Basic Earnings

The net income earned by a company divided by the number of outstanding shares, providing a measure of the company’s profitability on a per-share basis.

Common Stock

A type of security that represents ownership in a corporation, granting shareholders voting rights and a share in the company's profits via dividends.

Stock Options

Financial instruments allowing the possessor to buy or sell shares at an agreed upon price before a certain deadline, without being compelled to do so.