A Consumer Performs an Ongoing Search When He or She

question 18

True/False

A consumer performs an ongoing search when he or she seeks information simply because he or she is interested in a particular topic.

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Definitions:

Information Retrieval

The process of obtaining relevant information from a collection of resources in response to a specific query or need.

Performance Appraisal

A formal assessment process in which an employee's job performance, strengths, and areas for improvement are evaluated, typically by supervisors.

Halo Effect

Uses one attribute to develop an overall impression of a person or situation.

Self Schema

A cognitive framework comprising beliefs and ideas about oneself that guides processing of self-relevant information.