Which Term Refers to the Process Through Which Young Consumers

question 93

Multiple Choice

Which term refers to the process through which young consumers develop attitudes and learn skills that help them function in the marketplace?

• A) sex role orientation
• B) viral marketing
• C) consumer orientation
• D) consumer socialization

Analyze the benefits of providing realistic job previews to potential employees.

Describe the influence of proactive behaviors on workplace outcomes and socialization.

Understand the differences between formal and informal mentoring approaches.

Differentiate between psychosocial and career functions of mentoring and their relation to job satisfaction, advancement, and compensation.

---

Definitions:

Product Mix

The complete set of products and/or services offered by a company to its customers, encompassing variety, features, and quality levels.

Service Ideas

Innovative concepts focused on improving or introducing new services to better meet customer needs or solve specific problems.

Sources

refers to the origins or providers of information, materials, or resources.

Introduction Stage

The stage of the product life cycle that occurs after the firm launches the product into the marketplace and innovators begin to buy it.