Which Statement Best Explains How Value-Expressive Group Influence Can Shape

question 126

Multiple Choice

Which statement best explains how value-expressive group influence can shape consumer behaviour?

• A) A consumer conforms to avoid punishment.
• B) A consumer conforms to receive a reward.
• C) A consumer challenges a group's values.
• D) A consumer internalizes a group's values.

Understand Bandura's research and theories on observational learning, including the study with the Bobo doll.

Identify applications and implications of observational and classical conditioning in real-life scenarios, including parenting, media influence, and educational settings.

Learn the principles underlying operant conditioning and its applications.

Understand the concept of learned helplessness and its psychological implications.

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Definitions:

Existence Needs

Refers to the basic physiological and safety needs of individuals, such as food, water, shelter, and security.

Growth Needs

Psychological desires that drive individuals to seek challenges, self-improvement, and personal development.

Motivator Factor

Elements of work or conditions that can significantly increase job satisfaction and motivation, as per Herzberg's motivation-hygiene theory.

Herzberg

Refers to Frederick Herzberg, a psychologist known for his Two-Factor Theory of motivation and job satisfaction.