Examlex
Which statement best explains how value-expressive group influence can shape consumer behaviour?
Conditioned Stimulus
A previously neutral stimulus that, after being paired with an unconditioned stimulus, elicits a conditioned response.
Operant Conditioning
A process of behavioral adjustment where the level of an action is modified through the application of rewards or punishments.
Extinction
In psychology, the gradual weakening and disappearance of a conditioned response tendency.
Reinforcement
A concept in behavioral psychology where a behavior is strengthened or increased by following it with a positive or rewarding stimulus.
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