Which Type of Word-Of-Mouth Communication Comes Naturally When Consumers Truly

question 31

Multiple Choice

Which type of word-of-mouth communication comes naturally when consumers truly enjoy a product or service and they want to share their experiences with others?

• A) primary
• B) organic
• C) unscripted
• D) hedonic

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Definitions:

Christine Williams

A sociologist renowned for her contributions to the study of gender, work, and occupations, particularly in fields traditionally dominated by one gender.

Macrosociology

A branch of sociology that focuses on the study of large-scale social systems and long-term processes, including societal evolution and social structures.

Microsociology

The study of individual and face-to-face interactions, focusing on how people behave in small group settings.

Sociologists

Scientists who study the development, structure, and functioning of human society and social behavior.