Examlex
Some marketers have employees use fake identities in blog posts and have them write positive product reviews in an attempt to influence consumers. Consumers participating in the blog are not aware that these are covert attempts to influence them. What this frowned-upon marketing technique known as?
T-Bills
Short-term debt securities issued by the U.S. Treasury to finance government spending, seen as low-risk investments.
Market Portfolio
A theoretical bundle of investments that contains all available assets in the market, representing the entire investment universe at a given time, used in financial theory to model returns.
Jensen's Measure
A performance evaluation tool that measures the excess return a fund generates over its expected return, given its risk level.
Risk-Free Return
The return on an investment that is guaranteed not to result in any loss, often associated with government securities.
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