In Its Early Days, the Modern Dating App Tinder Focused

question 83

Multiple Choice

In its early days, the modern dating app Tinder focused on college students. It hired "college campus reps" to spread the word on campuses and student hangouts parties they were organizing. Guests were asked to download the app to enter the party and to tell their friends to find a date on Tinder before they were allowed in. What was this communication method based on?

• A) experience
• B) word-of-mouth communication
• C) explicit promises from marketers through advertisements and other promotional activities
• D) personal factors

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Definitions:

Commit A Tort

The act of violating a duty or law, resulting in harm or injury to another, which can be redressed by a lawsuit for damages.

Commit A Crime

The act of engaging in an activity that is forbidden by law and punishable by the state or other authority.

Variance

In law, a variance is a granted deviation from the set rules of zoning or building regulations; in statistics, it measures the spread of a set of numbers.

Zoning Ordinance

A law that defines how property in specific geographic zones can be used, regulating building types, sizes, and uses.