Impulse Purchasing Is Synonymous with Unplanned Purchasing Behaviour

question 37

True/False

Impulse purchasing is synonymous with unplanned purchasing behaviour.

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Definitions:

Audience Preference

The tastes, interests, or needs of the intended recipients of a message or product, influencing how information is communicated.

Persuasive Message

A communication designed to convince or influence the audience to adopt a certain viewpoint or take a specific action.

Demographics

Statistical data relating to the population and particular groups within it, often used in marketing and social research.

Audience's Interest

The specific areas or topics that capture the attention and engagement of a particular group of people.