In Consumer Behaviour, Which Term Refers to the Emotional Nature

question 125

Multiple Choice

In consumer behaviour, which term refers to the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise the physical environment?

• A) functional quality
• B) affective quality
• C) atmospherics
• D) position

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Definitions:

Regressive Tax

A tax system designed so that the rate of tax reduces as the taxable income rises.

Consumer Groups

Organizations that advocate for the rights and interests of consumers by providing education, policy advocacy, and products or services testing.

Sales Tax

A tax imposed by a government on sales of goods and services, collected by the retailer and passed on to the government.

Tax System

The structured way in which taxes are imposed in a country, including the collection of taxes from individuals and businesses.